It's a deeply personal journey for the original Rooted Woman, India D. Williams, who took 2015 to unapologetically hit the pause button on her professional life in pursuit of personal wellness. Work was life, until Williams' health took a turn, bringing her priorities sharply into focus. During her six-month journey, she regained her health, and her purpose - to create a community of women who value self-care.
We curate non-toxic, ethical nail polishes and treatments to promote radical self-care for women. Our polishes are made in small batches, and as such, may reflect slight variation in color. This is by design and in keeping with our standard of authenticity.
Rooted Woman seeks to revolutionize the narrative of self-care as a selfish reward to a necessary practice that should be
supported and accessible within the lives of women—at every
stage of their journey through womanhood. We promote self-care through our ethical, non-toxic nail polish and treatments and our online self-care courses.
ROOTED WOMAN VALUES
We focus on self-love because we believe it determines the ways in which we impact people and navigate situations and experiences.
We prioritize our mental, physical and spiritual health by being intentional about the products we use, our diets and habits.
We are committed to creating safe spaces for women to share, relate and grow.
We believe that self-care looks different for everyone and support practices that benefit a sound mind, body, and soul.
Ethical nail polishes and treatments.
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Gluten-free refers to items that do not contain gluten, a substance present in grains, especially in wheat. As some people may react to topical gluten-containing products, gluten free on the skin is a must.LEARN MORE
We are also proud to say that our polishes are 10-Free. Meaning, our nail lacquers are made without the 10 following toxic chemicals that are found in most polished: Toluene, Dibutyl, Phthlate (DBP), Formaldehyde, Formaldehyde Resin, Camphor, Xylene, Ethyl Tosylamide, Acetone and Parabens. Eliminating these toxic chemicals prioritizes the health of our clients, as well as their nail technicians by reducing the chances of ingesting these chemicals either through inhalation or soaking into the bloodstream.LEARN MORE